02Stripe · Shopify · Liquid
CommerceStorefronts built to actually run a business — e-commerce & shopify development.
Before & after.
Fully custom stores or hand-written Shopify themes, with checkout, accounts, discounts, and an admin your staff can use day to day.
Illustration · keep scrolling, or drag to compare
(Δ) The differenceIllustrative: the kind of change I aim for
- Steps to pay
- 51
- Pop-ups in the way
- 30
- Mobile speed
- 2996
- Checkout time
- 180s9s
Before — Off-the-shelf store
- Same theme as everyone else
- Cluttered, multi-step checkout
- Apps bolted on for every feature
- Staff fighting the admin
After — Built for the business
- A storefront that's yours
- A short, clear checkout
- Features built in, not bolted on
- A back office staff can use
What's included.
- 01
Custom storefront
Home, collections and product pages designed around the brand and the products.
- 02
Checkout & payments
A clean checkout with Stripe or Shopify, discount codes and the payment methods your customers use.
- 03
Hand-written Shopify themes
Online Store 2.0 themes written in Liquid, editable in the Theme Editor, with no theme bloat.
- 04
Accounts & tracking
Customer accounts, order history and order tracking that works without logging in.
- 05
Discounts & rewards
Discount codes, loyalty points and referral programs that settle correctly.
- 06
Admin back office
Orders, products, customers, inventory and revenue in one place, with roles for staff.
- 07
Email that matches
Order, shipping and account emails in the brand, sent reliably.
- 08
Speed & SEO
Product pages that load fast and are structured for search and sharing.
How it runs.
Step 01
Map the store
Products, variants, shipping, payments and how orders get fulfilled.
Step 02
Design the storefront
The browsing and buying experience, from first click to confirmation.
Step 03
Build the store & back office
Storefront, checkout, accounts and admin built and tested end to end.
Step 04
Launch & grow
Migrate products and customers, go live, then iterate on what sells.
The proof.
Good questions.
Shopify is great if you want its ecosystem and a familiar admin; I write themes for it by hand. A custom store makes sense when you need a checkout, pricing or workflow Shopify can't do cleanly. I'll recommend the one that fits.
Yes. Products, customers and order history can be migrated, and old URLs redirected so you keep your search traffic.
Stripe and Shopify Payments most often, plus other providers or manual payment flows when a business needs them.
Yes, that's what the back office is for. Orders, products, inventory, customers and discounts are all managed without touching code, with permissions per role.
Yes. Points, rewards tiers and referral codes can be built into the store, including checks against abuse.
I stick around. Fixes, small changes, new features and the servers underneath. Most of my work doesn't end at launch, and I'd rather keep looking after something I built than hand it off and disappear.
Send a short note through the contact form or email me@dylanlambertson.dev with what you have in mind. I'll reply myself, ask a few questions, and come back with a plan, a timeline and a price before any work starts.
Also on offer
Contact
Let's build something.
New project, an idea you're weighing up, or a role you're hiring for. Send a note and I'll reply myself.